Albert Einstein once said, "The only source
of knowledge is experience".

In this segment, a professional financial planner and other seasoned investors share their advice with the benefit of hindsight

"I cannot stress enough the importance of investor education." Apelles Poh - Certified financial planner, author and motivational speaker



What is the best investment advice you have received?


One of the best advice I have received is that stock markets will always rise over the long term as consumption (quantity and quality) and productivity increases. In addition, the very essence of the human spirit and our ability to innovate and desire to "make things better" also help economies and companies grow. This is why I believe that equities will outperform bonds and bonds will outperform cash, over the long term. This core belief helps me to remain calm when markets are down.


What do you think are the first steps for new investors?


I cannot stress enough the importance of investor education it makes the investor less likely to be influenced by their emotions when investing. I believe that there are seven key principles which can guide investors:


DIVERSIFY
- Dont put all your eggs in one basket
CASH IS NOT KING
- It gets eroded by inflation, the greatest risk of all
PRACTISE DOLLAR COST AVERAGING
- Take advantage of market corrections (and markets will correct!)
EXERCISE PRUDENCE
- Invest after short term and emergency needs are met
UNDERSTAND RISK AND REWARD
- There can be no reward without taking some risks
HAVE PATIENCE - Its time in the market, not timing the market
BE REALISTIC - Markets will be volatile and fall, but history also shows that markets can recover



How does one pick the right financial adviser?



It is important that your financial adviser provides you with a holistic view and shows how all your individual investments, including insurance policies, fit together to help meet your financial goals, whether it is buying a new house, setting aside money for your childrens education or preparing for retirement. In a way, it is like seeing how the different pieces fit in a jigsaw puzzle and identifying the gaps.

This also means that you will need to provide enough and relevant information for your adviser to come up with the proper diagnosis. This may be challenging for some investors.

However, without proper diagnosis, the prescription would not be accurate. Product solutions should come last!
The information in this material is brought to you by Eastspring Investments


DISCLAIMER

The information in this material is brought to you by Eastspring. The information contained herein does not necessarily reflect the views of Prudential. Prudential does not represent that such information is accurate or complete and should not be relied upon as such.

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